I know I said I was going to do the second math equation post next. However I felt that was a little heavy so I’m going to do something less technical in between to lighten the mood.
On twitter the other day ( I’m @smaxor ) I was talking with a few people about Local lead generation marketing. As you may have picked up that’s all the buzz in the internet marketing community. Frank Kern if you’re familiar with him has said he’s getting out of Internet Marketing and getting into Local marketing. I don’t really know why this has happened but Local marketing has a lot of potential. But the way it’s being sold and people are being told to go about it, I don’t know that I agree with for the real marketer. Maybe for noobs it’s a good idea. However for the real marketer I don’t think in the carnation that’s being sold is all that scalable and very hard. We had this whole conversation on twitter the other day and Justin owner of affbuzz as me to package it up and put it as a post to help people, so here goes.
You’re probably thinking, so what’s the flaws and what do you suggest. First off I don’t do anything in local but have thought about the model pretty extensively.
For those of you that don’t know local marketing it means going to your local businesses and getting them to do lead generation to get new customers and clients for their businesses. I.E. go to the local chiropractor, plumber, contractor, hair salon, etc. Build lead generation campaigns for them and sell them the leads for more then they cost you to generate. Can you see the flaws in this?
Those are my top 3 on why I wouldn’t touch local marketing in how most guru types are pitching it.
However that doesn’t mean it doesn’t have potential, guess what? We’re going to end up back with niche marketing just on a more locally focused level. Call it what you will but real good “local” marketing is niche marketing. You’re probably thinking to yourself, what in the world is he talking about. Well here’s how you build a great huge business starting with local.
At the end of the day if you have 20-40 cities for example and it’s all the same brand/site, which is yours at this point you have a very salable business. An example of someone that’s built a brand promoting local businesses is 1-800-dentist. This isn’t a leadgen model but they’ve basically got money from dentists to market their brand. They made money marketing just the same as you would. And then at the end of the day they own the whole brand. Then you’d technically be called a lead aggregator 🙂
But again this is Niche Marketing grown from local up. This is not local marketing 🙂 But I think it’s a 1000% better way to go.
On a side note if you’re looking for a cheap simple way to manage lead flow check out leadmesh.com it costs 300$ a month and has a very nice UI and capabilities to take leads in multiple ways and distribute them out in real time or delayed. Also, supports exclusive and semi-exclusive models.
Hope this helps.