How To Create High Volume, High Converting Landing Pages

February 9, 2010

Due to the changes in the rebill space I’ve been spending a lot of time researching what’s going on in the rest of the online marketing world. As you know Ads4dough has changed a lot to lead generation, pay per sale and different free trial billing model affiliate offers lately. Due to a lot of the drama in the continuity space we’ve decided to really focus on growing out lead gen, mobile and pay per sale affiliate offers.

Being focused on continuity based offers for almost 2 years straight I really wasn’t following much else that was going on. And honestly it’s pretty crazy what you can find if you just spend a little time looking at what people are doing. There is definitely a huge world out there outside of rebills.

When I start thinking about researching there’s a couple of ways I like to go about it. Because we’re primarily focused on offers that can bring in large amounts of traffic and dollars we’re not really looking for the small niche based offers. I’ve always been a firm believer that if you’re going to spend the time getting something to work, then pick something where the sky is the limit. There is no reason to spend a bunch of time making a niche that can make you $200 a day eventually if you ask me. Sure $200 a day is great but if you picked a niche that could make $10,000 for the same time invested why not?

Based on that we’re going to look a few places that get the most high volume and diverse traffic there is.

  • Display Buys
  • Social traffic
  • Super High Volueme Keywords
  • Premium PPC
  • PPV

If you’ve been in this business for a while I’m sure you make your rounds, checking what’s running on the platforms you’re running on. Try and expand them. For those of you that don’t know Display buys are banner ads on sites. These are typically broad demographic targeted banner media buys. Much of this inventory is bought in bulk and then optimized out to the good sites. Super high volume traffic. Social traffic is great to look at also.  Get 4-5 accounts to a social network site you want to advertise on, say Facebook or Myspace. Then log the ads that are  hitting a lot of those accounts. These are going to be more broad demographic converting offers. And the list goes on. Of course we can just take these offers from these traffic sources and try them on one of these others. But I think we can do better.

Lets play with some ideas for high converting presells. We know that if we’re going to buy on high volume traffic sources we need stuff that appeals to a lot of people. Right? So the more something appeals to people or they are looking for it the better chance we have at converting. We just have to know what those know what those things are and then find or tie and offer into them.

I think a great place for finding out what is the most interesting to the broadest amount of people in the world would be number of searches conducted for a keyword. If a lot of people are looking for it then that probably means when they see a banner ad, ad on a social network or pop under they’re more likely going to click. Makes sense huh? I hunted around for a week and this is the best list of keywords in order I could find.

yahoo
hotmail
lyrics
hotmail.com
yahoo.com
jokes
ebay
maps
games
warez
napster
www.hotmail.com
song lyrics
www.yahoo.com
dictionary
snes roms
mp3
search engines
google
weather
autos
music
clip art
jobs
wallpaper
thumbzilla
Yahoo
chat
clipart
greeting cards
poems
Song Lyrics
winzip
recipes
dogs
travel
health
mapquest
britney spears
movies
PICTURES
pictures
ask jeeves
Pictures
baby names
poetry
flowers
free games
survivor
desktop themes
yellow pages
screensavers
quotes
taxes
Free Game Downloads
sublime directory
prom dresses
horoscopes
southwest airlines
used cars
airline tickets
msn
marijuana
anime
kelly blue book
zip codes
gnutella
Lyrics
white pages
people search
free
irs
Maps
fonts
the huns yellow pages
spanking
backgrounds
cracks
divx
hair styles
chat rooms
jennifer lopez
The Huns Yellow Pages
abortion
screen savers
aol.com
search engine
andrea thompson
free fonts
online games
aol
tattoos
nes roms
freeware
free clip art
books
consumer reports
ampland.com
tommys bookmarks
free pics
free clipart
driving directions
Free Clip Art
msn.com
free internet
amazon.com
e-cards
ellis island
diabetes
free stuff
home depot
pokemon
job search
icq
holocaust
serialz
apartments
free isp
airlines
ebay.com
Music Lyrics
holiday inn
dogpile
auctions
currency converter
april fools
love poems
dragonballz
richards realm
blank
Photos
bomis
genealogy
free essays
encyclopedia
funny pictures
mortgage calculator
cheats
gardening
geneology
guitar tabs
free email
free screensavers
Britney Spears
prom hairstyles
playstation cheats
imesh
www.thehun.com
cloning
Free Clipart
Used Autos
area codes
nasa
freeones
roms
american airlines
horoscope
Auto Parts
huns yellow pages
cd covers
cartoons
ticketmaster
sublimedirectory
news
icons
passwords
Lyrics Search
Snes Roms
house plans
harry potter
music lyrics
lesson plans
Travel Maps
resume
quotations
ecards
mortgage rates
dogfart
Driving Directions
boats
cats
lycos
Yahoo Mail
free mp3
thongs
winamp
literotica.com
erotica
blue book
famous quotes
Online Games
n64 roms
personal finance
google.com
movie reviews
internal revenue service
Hotmail
monster.com
paintball
Jennifer Lopez
madonna
free wallpaper
united airlines
hotels
wav files
FREE
Prom Hairstyles
online dictionary
buddy icons
las vegas
eminem
white shadow
black and white
animated gifs
jjj
Used Cars
Yahoo.com
civil war
travelocity
ringtones
astrology
greenguy
Poems
Discount Travel
Free Downloads
desktop wallpaper
www.aol.com
Chat Rooms
wwf
golf
hacking
real estate
careers
computers
netscape
map
brooke burke
Andrea Thompson
free ringtones
animals
newspapers
northwest airlines
Free Screensavers
art
reverse lookup
sublimedirectory.com
mexico
pics
IRS
dog
posters
the sims
real player
free downloads
sears
gameboy roms
Mortgage Rates
digital cameras
drugs
Women Health
Pics
nakednews.com
cliff notes
women
exchange rates
motorcycles
rotten.com
mame roms
Hotmail.com
continental airlines
photography
cinco de mayo
free greeting cards
Games
marks bookmarks
crack
excite
Free
shoes
free screen savers
birthday cards
tattoo
www.ebay.com
free movies
crackz
drivers
stories
Game Downloads
horses
webcam
time
love
picpost
dragon ball z
cards
mortgages
RPG
scholarships
shareware
bestiality
game cracks
author
astalavista
disney
honda
free music
dragonball z
wallpapers
Mp3 Download
Napster
models
china
www.google.com
AS400
the hun’s yellow pages
Harry Potter
microsoft
altavista
delta airlines
yoga
death penalty
thehun.com
excite.com
everquest
free web hosting
people finder
Msn Hotmail
direct tv
Napster Download
tires
movie trailers
Free Music Downloads
newsgroups
Free Greeting Cards
time zones
Internal RevenueService
Poetry
amazon
emulators
auto parts
science fair project
capital punishment
Tattoo Designs
vietnam war
tatoos
elephantlist
www.msn.com
AS/400
Southwest Airlines
Free Wallpaper
air canada
japan
Airline Tickets
verizon
carmen electra
Dog Breeds
music videos
easter
viagra
employment
cartoon dolls
web cams
bukkake
directions
nascar
Yahoo Email
webcams
sheet music
world map
Hotels
credit cards
e-bay
email
anna kournikova
espn
dragons
www.thehun.net
radio stations
guns
atomic clock
suicide
dvd
hewlett packard
wild cherries
howard stern
tax forms
Used Boats
downloads
fosi
snakes
skateboarding
Free Mp3
Italy
thong
abandonware
Road Maps
car rental
fibromyalgia
Free Screen Savers
Free Online Games
free pictures
radio
Warez
appz
pornno
www.ampland.com
Famous Quotes
Jokes
Online Dictionary
web hosting
e cards
free software
cheap flights
Software Cracks
gun control
Holocaust
Free People Search
thumbnails
persiankitty.com
javascript
CDA-W550
map quest
AGL
sound effects
mad cow disease
Desktop Wallpaper
GAMES
cheap airline tickets
mp3 downloads
flash
nokia
cnn
simpsons
amtrak
child abuse
digital camera
walmart
fish
translator
kids
global warming
australia
names
bmw
adobe acrobat
digimon
dsl
dog breeds
Huns Yellow Pages
free backgrounds
soccer
pubmed
work at home
world war 2
shakespeare
Vietnam War
Airfare
Free Desktop Themes
Real Estate Listings
free porno
qxapoiu
pogo.com
Weather Forecast
baseball
lord of the rings
resumes
Jobs
quicktime
birds
spain
lupus
car audio
Free Nokia Ringtones
thumbzilla.com
photos
portalmix
midi
history
smoking
dodge
Free Pics
boylinks
OS/400
harley davidson
serial numbers
toyota
money
free internet access
legal
Japan
sports
divx codec
naturist
graphics
humor

As found here: Top Word List ( no idea how accurate this is, but good enough for what we want 🙂

It’s not perfect but it gets the job done. Also another great tool I found while poking around for this list is the Google Insight Tool this can give you the top 50 searches based on some keyword or just the general internet for a time period. One thing you realize is that a lot of people are lazy and type domains in google rather then the address bar. But we’re going to ignore those.

So we have this list of keywords, what now? Lets start thinking of some types of presells.

  • Blog
  • News
  • Quiz
  • Review
  • Graphic

That’s just to name a few we can also look to build things specific for a keyword but maybe I’ll cover that in another post. Take a good hard list at the top 50-100 items on that list. Now we know those are appealing to a lot of people because they search for them. And they can be used for different types of landers at different times. For example we see “dogs” is up there pretty high and we know people love their dogs. Could it help to use a dog in a blog story or a new article? What about a quiz on the frontend of a mobile offer about dogs? Like the IQ stuff but all dog focused. How much do you know about dogs? Can you see the creatives running with puppies on them? Do you think that might get some clicks. Of course dogs might not work to well on review but you could definitely integrate with a graphic lander as well.

Thinking about building an offer? You have a lot better chance of it being a smashing success if you make it appeal to some of the top words. Toolbar installs? I see games way up there guess who owns that term really well? That’s right Gamevance, they do installs and sell it on trafficvance. Weather and jokes are right close and would probably make for great toolbar install words as well. Speaking of weather how about hottest/coldest temperature type quiz for your city. You could probably aggregate that data from somewhere pretty easily and make it target the city the user is in, or close to,  so it’s relevant to them.  Do you know the coldest day in your cities history? Hahaha keep in mind I’m just writing this off the cuff at 1:30am so who knows if this will work but I’m guessing there’s a pretty good chance it will.

If nothing else I hope this got your mental juices flowing. Now get out there and test something new that’s the fun of this business.

See you at A4D

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