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Making Big Easy Money with Google Local Search

As most of you know I’m quite heavily involved with the Payday Loans niche. So I’m constantly scavenging anything I can for information and ideas. Right tip top on that list is searching for things in google and seeing what new pop’s up. And that’s exactly where this idea came from.

Yesterday I was looking at buying a few thousand payday domains for local stuff and was doing some searching in Google to try and find out what would be the best play when I came along a guy that was VERY effectively spamming local for payday loans. He’s in position 1 for all the good payday loan terms + the major city name.
If you don’t know what a local listing looks like it’s the listings in the the search results next to the the map at the top of the page when you include a city or city, state in your search. For example here’s a search for cash advance atlanta, ga. Do you see how the map shows up with the listings? Cool huh, couldn’t pick a much better location for natural serp results then that.

So I’m sure you’re asking yourself how to I get in the google local? Well it’s frairly simple from a web prospective all you do to sign up for google local is setup a google account then click here to sign up for google local.

Now comes the tricky part, Google is going to send you a post card and you have to figure out some way to get that back to them. Now if you live in a major city you can just use your personal address and maybe a business address. But what if you wanted to do it on a large scale? You’d need to find some sort of service that would allow you to use them as a mailbox and then would forward you their mail from there…..

So lets return to that Cash Advance Atlanta, GA result. Now if you didn’t see it the first time the position one spot is a spam site. http://www.atlantacashadvancepaydayloans.com ( cut and paste the as the guy is redirecting traffic from here ) , you see it now? πŸ˜€ So it has an address associated with it, if we do a little search on what that address is low and behold it’s a mailboxes etc/ups store as you can see from a search for the address.

Now that we know this I called and found out how much a box was at this Atlanta store with forwarding. What they told me was it’s $69 for 3 months which is their minimum subscription time. Then 5$ for each batch forwarding plus postage. Since we only need to get one postcard it’d probably cost you 69 + 5 = $74 to set this up. And you have a unique address in a flash πŸ˜€ To make things easier all the UPS Stores use the same sheet for sign up so you can just get a list of a bunch of stores then fax the same sheet to all of them. Waah laah we have local businesses in all the major cities. For a quick text list of the top 50 major cities by population in the U.S. Then just go to http://www.theupsstore.com and get a list of stores you want to use in each city. There’s lots!

Also you’ll notice that domain the fellow is using is keyword rich http://www.atlantacashadvancepaydayloans.com.

If has the city name and both the top keywords for the payday niche.

  • payday loans
  • cash advance

If you wanted to compete in the payday niche I’d suggest something like atlantapaydayloanscashadvance.com or atlantacashloancashadvance.com. Then just take and point the domains to the same location using Virtual Hosts in apache. Reference my domainer timed redirect post if you want to know how to do that. Or easier just tell your hosting provider you want to point all your domains to the same place. Then they can make a catch-all and any domain you point to the server that doesn’t have a listing in the config file will go to your page. To make things a little more targeted you might want to write a little script on the page that parses the domain name then uses the city name with a on the fly find and replace. So you’d grab the domain and parse the name, then in your template would put <? echo $c; ?> rather then hard coding the city. So your template would look like this.

<?
// loads all the cities for a file into your array
$cities = file(“cities.txt”);
//gets the domain that is being called
$domain = $_SERVER[‘SERVER_NAME’];

// runs through each city in the city list to see if it matches the one in the domain
//if it matches then it assigns that to the $c variable which is what we’ll use in
// our text output.
foreach($cities as $city)
{
if(strpos($domain,$city))
{
$c = $city;
}
}
?>
<html>
<head>
<title>This is my page title for city <? echo $c; ?></title>
</head>
<body>
<H1>Header for City <? echo $c; ?></H1>
<p>Text for city <? echo $c; ?></p>
</body>
</html>

Now we have a dynamic created page based on the city being passed. We’re getting a list of all the cities we’re using. We know that the city name is in the domain so we check which city we’re using. Then we assign that to a dynamic variable we echo out in our on page copy. Pretty easy huh. Couldn’t make a post with no coding in it so I went back and added this later πŸ˜€

Another thing I noticed is his domains are listed in a few of the other local searches like Superpages and I’d suggest submitting it to as many local places as possible as that’s going to give the site even more exposure. However I’m not sure this is necessary as most of these scrape google anyways.

“That’s great smaxor but how do I make money now that I have the listing?” Well the easiest is to use something like he is which is a affiliate company that allows you to private label their offers. He’s using http://www.leadpoint.com, which you can tell by the secure rights tag on page 2 of the site once you click the button. Another company that allows you to integrate their stuff into your own pages is LeadPile (affiliate link, thanks if you use it ) both companies are good however LeadPile takes everyone and Leadpoint can be picky and not take advertisers.

And that’s it! So how much is potential with something like this? Well a payday lead on average sells for 20-30$. And I know that with position 1 in Google for the keyword “payday loans” it’s worth at least 150 minimum leads a day. Now this is more targeted and could get a better click through and conversion I would assume as people think they’re local near them. So only 4 leads a day from each local listing would pay for the whole setup. I’m sure you’d get a lot more then 4 leads a day in cities like Los Angeles, New York, Atlanta, Chicago. Yup there’s a truckload of cash to be made with this if you put in the time. There’s a lot of niches this will work with I just happened to find it with payday.

And lastly lets take a look at how this guy is doing with his rankings

Atlanta, GA
payday loans
cash advance

San Francisco, CA
payday loans
cash advance – only listing

Chicago, IL
cash advance

New York
cash advance
payday loans

And the list goes on, I’m not going to list all of them but you get the point πŸ˜€

Now get out there and make some coin.

P.S. You’re probably going to ask why did I reveal this and I’m not doing it myself? To many projects I wish I had time because this seems like a real money maker. Good Luck!!!!

28 Comments

  1. This looks interesting. I might have to do this for my area. I will probably start reading to blog as well as I enjoy seeing php code…

  2. I’ll give this post a little love in the Earnosphere this weekend, nice πŸ˜‰

  3. Hidden Hidden

    Gosh I love you.

  4. Rob Rob

    Love it. Nice post buddy.

  5. darfur darfur

    People don’t trust you because you talk to much.

  6. Tom Tom

    That my friend is absolute genius.
    I wish you well with your future, i know it will be a bright one

  7. I thought about doing this for plastic surgeons and selling the leads. This seems like a much better idea. U can also just send them to legit businesses, get the pin, cold call them and say you are google. πŸ˜‰

  8. HAHAHA I he’s redirecting traffic from my page to that. I’ll take the link down and people can cut and paste.

  9. The one thing not addressed, is WHY he’s #1 out of 5,000 local listings for “cash advance atlanta ga” — do you think that simply having keyword rich domain is doing it?

    -mr.b

  10. Alternatively, you could go the automated phone call from google route to enter your pin immediately to get your listing validated.

    Do this by simply getting a vonage account. You can get a local phone number anywhere with them for $2 each/month. This number can be forwarded to anywhere that you specify.

    Though having looked into it, it will take your listing 6-8 weeks before showing up in the searches so I would suggest only the patient try this =)

    This is a great idea though, it can be used for many untapped and profitable niches, thank you.

  11. Smaxor, I made a blog post about this post, hope you don’t mind πŸ˜›

  12. Terrence Terrence

    “Then just go to http://www.theupsstore.com and get a list of stores you want to use in each city. There’s lots!”

    Can non US people sign up with USA forwarding address and phone?

  13. Terrence Terrence

    I looked at it and it seemed that you can verify through phone, so why dont we just rent a phone forwarding without renting the address?

  14. […] listings have been getting a lot of attention from Search Engine Roundtable, Mike Blumenthal and Smaxor’s blog (as featured in my 11 Blackhat Blogs You Can’t Afford Not to Read). In addition […]

  15. Yeah there’s services that will let you rent banks of numbers. Would probably be easier then the UPS Store route. When I wrote this article I’d never signed up for a local listing πŸ˜€

  16. sasquatch sasquatch

    Could this work with regular affiliate offers? Leadpoint and Leadpile do not have the offers I am looking for but my affilates do. They just don’t offer that type of “hidden” signups. What can I do?

  17. The other way to get a cheap postal address is to find some kid on yahoo groups or craiglist, and say you are doing a market survey for 200 US cities and need to send a test mail to a local address.

    You could have your name as the recipient and in the address put
    “c/o (kid’s name), address, address, state, city, zip”

    and you could send them to a $250 target gift card, free xbox draw or other appropriate CPA offer as their payment.

    Kill 3 birds with one stone.

  18. Dave_scotland Dave_scotland

    would the same work with subdomains.
    ie. atlantacashadvance.paydayloans.com
    instead of regetering each domain per city?

    not sure how google will will like that!?

  19. Hello Smaxor;

    Saw your posts on WF and then this blog was mentioned on SlightlyShady and thought I’d pay you a visit – very good stuff – I’ve been trying to figure out localization for a while now as I already have used Mailboxes, Etc., G’s maps, and a bit of PHP etc.. Just couldn’t make the connections to see how it all fits together. Alzheimer’s, I guess. Anyway, local is going to be huge. Bookmarked since I couldn’t find your RSS feed. Off to checkout Leadpile and make a bunch of subdomains now.

    Thanks

  20. Vinny Lingo Vinny Lingo

    I know this is an old post, but I can’t believe the guy’s site is still listed. You were right when you said people give Google (et al.) too much credit.

  21. Your amazing man. Fucking solid ass post.

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