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Tag: media buying

Metrics to Million Dollar Funnels.

“Failing to Plan is Planning to Fail” – Benjamin Franklin

Doesn’t it feel great when you find success?

Do you ever get frustrated by not being able to repeat it predictably?

Did you know you can have the best marketing skills like copywriting, designing, conversion rate optimization and still not predictably find consistent success on a large scale?

As a speaker and owner of A4D.com a CPA network, I talk with 1,000’s of marketers & entrepreneurs all the time. Some have been doing it for years but still aren’t achieving their goals. They seem stuck on a hamster wheel doing…

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How To Use Your Campaign Data To Reverse Engineer Yahoo Gemini Ad Delivery Algorithms (Part 1, eCPM vs Clicks)

I haven’t had much time to blog lately so I had one of my A4D media buying team members write up something cool that we’re doing to figure out how Yahoo Gemini’s algorithm works.

Consistent ad delivery is the bane of every advertiser that uses Yahoo Gemini. Here’s how you can use data from your Yahoo campaigns to better understand their algorithm.

Intro

To an owner of online advertising real estate like Yahoo, all that matters is an ad’s eCPM (effective cost-per-thousand impressions). To a publisher, it’s pretty much “earnings-per-thousand impressions”, because it’s the dollar amount of which you end up paying them to advertise. On Yahoo, if you’re bidding on CPM, that’s also your eCPM. If you’re bidding on a CPC, then eCPM is calculated as “CTR x CPC x 1000”. The higher your eCPM, the more Yahoo should theoretically be delivering your ad. Theoretically, that is.

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